Feb 2, 2015 | Content Marketing
When you are reaching out by email to your target audience, be mindful of their time. Your pay-off will be higher open rates. Once the email is delivered, subject lines are the first barrier to getting your email opened. According to a McKinsey Global Institute...
Nov 9, 2014 | Content Marketing
Before you start writing your first piece of copy, you need to have your content marketing strategy in place. Make sure you know: • Why you are embarking on creating content, • Who the content is for specifically, • The outcomes you are looking for, and • How to...