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5 Easy Ways to Improve Your B2B Email Subject Lines

5 Easy Ways to Improve Your B2B Email Subject Lines

Feb 2, 2015 | Content Marketing

When you are reaching out by email to your target audience, be mindful of their time. Your pay-off will be higher open rates. Once the email is delivered, subject lines are the first barrier to getting your email opened. According to a McKinsey Global Institute...

Be a change agent to strengthen your brand

Jan 9, 2015 | Branding

Pair your brand resolutions with action Instead of pondering how to strengthen your brand once each new year, think of your resolutions each day. Resolve to build an action plan to take at least one daily action to move your brand to the next level. Resolve to make a...
Adopt a user-centered approach or kiss your business goodbye

Adopt a user-centered approach or kiss your business goodbye

Dec 6, 2014 | Branding

Have you thought about creating an experience that your end-user will absolutely love? The article “What every executive needs to know about design” from consulting firm McKinsey & Company is a quick read that boils down the importance of a user-centered approach...

3 Tools to Tackle Your Content Marketing Workflow

Nov 9, 2014 | Content Marketing

Before you start writing your first piece of copy, you need to have your content marketing strategy in place. Make sure you know: • Why you are embarking on creating content, • Who the content is for specifically, • The outcomes you are looking for, and • How to...