Jan 13, 2016 | Digital Marketing, Website
Optimize to help your target audience find your website… 1. Your links can help you move toward a more optimized site. For instance, a link on your website saying “Click here” eliminates the opportunity to use a keyword (helping your search marketing efforts) and let...
Dec 8, 2015 | Branding, Content Marketing, Digital Marketing
True or False? 1- You can find anything you want to learn on YouTube. Pretty much true for this generation—67% of millennials agree that they can find a YouTube video on anything they want to learn. Source: Google Consumer Survey April 2015. Searches related to...
May 12, 2015 | Content Marketing, Digital Marketing
Improve your pics before you post Photos are a critical part of social media. They lead to more content sharing and more interaction with your brand. For instance, tweets with photos can increase the retweet rate by up to 150 percent. Facebook posts with photos get...
Sep 2, 2014 | Digital Marketing
So you got your website up and running and you had Google Analytics put in place. Tracking those site visit numbers and keyword searches sounded great, and you know the monthly reports are out there—somewhere. The question is, what do you do with that data? Why it is...
Feb 1, 2014 | Digital Marketing
Take time every month to review—and act on—your marketing plan. When understaffed marketing teams are overburdened and working at the pace of a an Olympic speed skater, many good marketing habits fall prey to putting out daily fires. While those fires may be...
Apr 1, 2013 | Digital Marketing
According to a study that surveyed 65 corporate and governmental organizations, in 2012 U.S businesses paid an average of $8.9 million for all the costs associated with cyberattacks. That’s up 6 percent from the previous year. Cyberattacks cause problems for...
