True or False?
1- You can find anything you want to learn on YouTube.
Pretty much true for this generation—67% of millennials agree that they can find a YouTube video on anything they want to learn. Source: Google Consumer Survey April 2015. Searches related to “how to” on YouTube are growing 70% year over year. What can you help your clients learn?
2- Videos can make it easier to take in information.
True. Visual communication is more easily taken in by our brains—90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video. Source: Forbes Insights/Google 2010.
3- Videos are large files so most people view them on a desktop computer.
False. More than half of mobile data traffic is already from video. Source Google 2015. 91% of smartphone users turn to their smartphone for ideas while doing a given task. Source: Google/Ipsos, Consumers in the Micro-Moment study, March 2015.
4- Senior executives don’t watch videos as much as the rest of us.
False. 75% of business executives watch work-related videos at least weekly. 54% of senior executives share work-related videos with colleagues at least weekly.
Source: Forbes Insights/Google 2010.
Listen, ask and capture what your target audience is asking someone (your brand!) to help them out with. Consider offering answers or guidance in a video rather than a written report or whitepaper.
Is your leadership team on board for creating video content to capture business opportunities?