Dec 31, 2016 | Content Marketing
Social media has a low cost of entry but the time to create and manage content quickly adds up. Here is a resource of digital recipes to help reduce the timely tasks in your social media content workflow. Visit the IFTTT website and choose from many digital recipes...
Dec 8, 2015 | Branding, Content Marketing, Digital Marketing
True or False? 1- You can find anything you want to learn on YouTube. Pretty much true for this generation—67% of millennials agree that they can find a YouTube video on anything they want to learn. Source: Google Consumer Survey April 2015. Searches related to...
Oct 9, 2015 | Content Marketing
Looking forward to giving an educational talk to the Society of Marketing Professional Services (SMPS) Greater Cincinnati chapter December 1, 2015. SMPS is a business group dedicated to creating business opportunities in the architectural, engineering and construction...
Aug 24, 2015 | Content Marketing
One of the basics for shooting better photography deals with composition. In the end you are aiming for an image that tells a story, grabs attention or makes your idea come across more quickly to your audience. Keep these tips in mind as you compose your next photos....
May 12, 2015 | Content Marketing, Digital Marketing
Improve your pics before you post Photos are a critical part of social media. They lead to more content sharing and more interaction with your brand. For instance, tweets with photos can increase the retweet rate by up to 150 percent. Facebook posts with photos get...
Feb 2, 2015 | Content Marketing
When you are reaching out by email to your target audience, be mindful of their time. Your pay-off will be higher open rates. Once the email is delivered, subject lines are the first barrier to getting your email opened. According to a McKinsey Global Institute...
