Nov 9, 2014 | Content Marketing
Before you start writing your first piece of copy, you need to have your content marketing strategy in place. Make sure you know: • Why you are embarking on creating content, • Who the content is for specifically, • The outcomes you are looking for, and • How to...
Apr 4, 2014 | Content Marketing
Your goals are to get people to read the copy on your website, blog and/or social media to inform and connect with readers. Big words and long sentences disengage customers. Here are a couple of tips to help reach your goal. Bigger words don’t impress your readers Can...
Jan 1, 2014 | Content Marketing
What will you serve up on your blog? Business goals and marketing strategy come first. Whether you are starting a blog for your firm or are in charge of your firm’s blog, bring a strategic approach to your blog content. Before picking topics, review your leadership...
Dec 2, 2013 | Content Marketing
When was that last conversation with your clients? When did you last ask your clients what information they need in order to decide to do business with your company? What are they looking for when deciding if your company is a good fit with their needs? Was it in the...
Jul 30, 2013 | Content Marketing, Website
Have you gone to a website with a specific purpose in mind…to buy something or learn more about a company’s services? But, instead of completing your task, you abandoned the site to move on to a competitor? Why did you leave the website? Was it because you developed a...
Jan 18, 2013 | Content Marketing
All visitors to your site have one thing in common—they could be spending their time somewhere else. If the content on your site isn’t reader-friendly, it’s time to roll out the welcome mat. And it may be as simple as a matter of looks. 1. Bite size it Break up that...
