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3 Tools to Tackle Your Content Marketing Workflow

Before you start writing your first piece of copy, you need to have your content marketing strategy in place. Make sure you know: • Why you are embarking on creating content, • Who the content is for specifically, • The outcomes you are looking for, and • How to...

Put your copy on a diet to increase readability

Your goals are to get people to read the copy on your website, blog and/or social media to inform and connect with readers. Big words and long sentences disengage customers. Here are a couple of tips to help reach your goal. Bigger words don’t impress your readers Can...