Signals
These articles will help you with the many signs that are critical to strengthening your brand, including those you use to gauge if your business is headed in the right direction. Learn to decipher the signals and use them to elevate your brand.
How to share high quality photos by email
Have you ever been asked to email a photo to your organization's marketing team? Were you also asked to send them a high-resolution photo? How do you share your awesome photo on your mobile phone at the quality level that the marketing team wants? Geez, can’t they...
Will Google taint your website as not secure?
Google will brand websites with URLs (web addresses) starting with http as not secure. Website URLs with https will be marked as “Secure” and show a locked padlock icon. Why is https important? Google wants you to scramble communications passing back and forth from...
Why hire a photographer for your construction or engineering firm?
Build your case for investing in photography Is your boss fighting against your idea to hire a professional photographer? When you say you want to get professional shots of that fantastic project your firm is working on, does your leadership...
MarketingScout: Changes in Instagram, Twitter, Google, Facebook
Been busy? You may have missed these developments. Instagram: Multiple images in a post You can now create a single image Instagram post with a slideshow of 10 images and/or video. Take advantage to tell more of a story within your post with...
Protect your SEO rankings: Google’s mobile pop-up message penalty is live
Does your mobile website currently use a pop-up message — inviting website visitors to take action? If so, you may be penalized for having pop-ups that interfere with your site visitor accessing information they are seeking. Read on to ensure your SEO rankings are not...
Automate your social media workflow with digital recipes
Social media has a low cost of entry but the time to create and manage content quickly adds up. Here is a resource of digital recipes to help reduce the timely tasks in your social media content workflow. Visit the IFTTT website and choose from many digital recipes...
