Optimize to help your target audience find your website…
1. Your links can help you move toward a more optimized site.
For instance, a link on your website saying “Click here” eliminates the opportunity to use a keyword (helping your search marketing efforts) and let your web visitors know exactly what will happen when they click on the link. Instead of “Click here,” try “Learn more about our online Medical Laboratory Science degree” or “Subscribe to our monthly tips on structural repairs.”
2. Text that is a part of an image on your website can’t be read by search engines.
Consider repeating the text in HTML in copy below the image, or using a coding technique to have the text in HTML on top of the image instead.
3. Make sure your website is easily viewed and legible on any screen.
Google now shows a mobile-friendly tag in mobile search results. This alerts people that your site is responsive to the device screen you are using. If a person can’t easily read and navigate through your links on smaller screens like mobile devices, they will be frustrated and leave your site for a competitor. You can check how mobile-friendly your website is with Google’s Mobile-Friendly Test.
What is Search Engine Optimization (SE0)?
SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.