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Lift the fog—hit strategic goals for your brand

Lift the fog—hit strategic goals for your brand

Jul 2, 2014 | Branding

Where should you head in a foggy brand landscape? Making sure your brand communication dollars are well spent is not a one-time task. Throughout your brand’s lifespan there will be times when the landscape is an impenetrable fog. What should you do? Pull out your...
Finding the creative spark for your brand communications

Finding the creative spark for your brand communications

Mar 1, 2014 | Branding

After your strategic marketing goals are set, creating concepts for your latest marketing endeavor can be daunting. A strategic approach, including evaluation, is a necessary path for creative marketing. It’s as important as figuring out why you are doing this...

Kill off weak marketing habits

Feb 1, 2014 | Digital Marketing

Take time every month to review—and act on—your marketing plan. When understaffed marketing teams are overburdened and working at the pace of a an Olympic speed skater, many good marketing habits fall prey to putting out daily fires. While those fires may be...