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What Antiques Roadshow can teach us about brand equity

What Antiques Roadshow can teach us about brand equity

When Antiques Roadshow came to Cincinnati, it was a fabulous experience for me standing in line seeing other peoples’ treasures and hearing the stories behind them. Many items elicited a strong, emotional bond because of documented ties to an historical figure, event,...
5 business milestones that can signal the need to rebrand

5 business milestones that can signal the need to rebrand

Is this year bringing change to your organization? If so you should take stock of your brand as you move toward a new path for your company. In our post Is your brand screaming for a change?, we covered reactive rebranding scenarios. This month we focus on more...

Is your brand screaming for a change?

Signals for rebranding Typically, thoughts of rebranding start to pop up when things aren’t as they should be: a drop in sales, a spike in customer complaints, low employee morale. If you already have a business strategy, brand promise, and brand positioning, revisit...

Be a change agent to strengthen your brand

Pair your brand resolutions with action Instead of pondering how to strengthen your brand once each new year, think of your resolutions each day. Resolve to build an action plan to take at least one daily action to move your brand to the next level. Resolve to make a...
Adopt a user-centered approach or kiss your business goodbye

Adopt a user-centered approach or kiss your business goodbye

Have you thought about creating an experience that your end-user will absolutely love? The article “What every executive needs to know about design” from consulting firm McKinsey & Company is a quick read that boils down the importance of a user-centered approach...
Lift the fog—hit strategic goals for your brand

Lift the fog—hit strategic goals for your brand

Where should you head in a foggy brand landscape? Making sure your brand communication dollars are well spent is not a one-time task. Throughout your brand’s lifespan there will be times when the landscape is an impenetrable fog. What should you do? Pull out your...