Jan 18, 2013 | Content Marketing
All visitors to your site have one thing in common—they could be spending their time somewhere else. If the content on your site isn’t reader-friendly, it’s time to roll out the welcome mat. And it may be as simple as a matter of looks. 1. Bite size it Break up that...
Dec 27, 2012 | Content Marketing
Is this the trail for me? Imagine an amateur hiker being dropped onto a trail with no indication of what trail he’s on or which direction points north. That is what happens on many websites. When visitors land on your site, it takes an average of only six seconds to...
