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What do ham and website usability have in common?

A recent website search made me realize that we all do website usability testing each day. It takes place every time you search. We are either satisfied or disappointed with our ability to maneuver around a website to complete a task. We all want to complete these...
Avoid unclear paths on your website

Avoid unclear paths on your website

Is this the trail for me? Imagine an amateur hiker being dropped onto a trail with no indication of what trail he’s on or which direction points north. That is what happens on many websites. When visitors land on your site, it takes an average of only six seconds to...