Nov 9, 2014 | Content Marketing
Before you start writing your first piece of copy, you need to have your content marketing strategy in place. Make sure you know: • Why you are embarking on creating content, • Who the content is for specifically, • The outcomes you are looking for, and • How to...
Feb 1, 2014 | Digital Marketing
Take time every month to review—and act on—your marketing plan. When understaffed marketing teams are overburdened and working at the pace of a an Olympic speed skater, many good marketing habits fall prey to putting out daily fires. While those fires may be...
