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3 Tools to Tackle Your Content Marketing Workflow

Before you start writing your first piece of copy, you need to have your content marketing strategy in place. Make sure you know: • Why you are embarking on creating content, • Who the content is for specifically, • The outcomes you are looking for, and • How to...

Kill off weak marketing habits

Take time every month to review—and act on—your marketing plan. When understaffed marketing teams are overburdened and working at the pace of a an Olympic speed skater, many good marketing habits fall prey to putting out daily fires. While those fires may be...