What is a client persona and what impact does it have on exceeding your bottom-line goals? If you follow what high-achieving brands do, you’ll identify the various types of clients your firm wants to attract and retain. Specific characteristics are documented for each...
Signals for rebranding Typically, thoughts of rebranding start to pop up when things aren’t as they should be: a drop in sales, a spike in customer complaints, low employee morale. If you already have a business strategy, brand promise, and brand positioning, revisit...
