Apr 8, 2016 | Branding
What is a client persona and what impact does it have on exceeding your bottom-line goals? If you follow what high-achieving brands do, you’ll identify the various types of clients your firm wants to attract and retain. Specific characteristics are documented for each...
Mar 12, 2015 | Branding
Signals for rebranding Typically, thoughts of rebranding start to pop up when things aren’t as they should be: a drop in sales, a spike in customer complaints, low employee morale. If you already have a business strategy, brand promise, and brand positioning, revisit...
