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Ohio Innocence Project

Raising awareness and donations to free the innocent

We developed the strategy with OIP for their flagship communication piece, helping establish a more efficient process for developing content. The new format with larger and more engaging visuals and focused content helped to raise more than $1 million in donations to OIP’s mission. The digital edition allows access to a wider audience and data regarding OIP Review readers. The magazine can be now be read on mobile and desktop devices.

Results

“You guys did a fantastic job. We’re in the best financial position we’ve ever been in.”

Mark Godsey
Daniel P. and Judith L. Carmichael Professor of Law and Director, Lois and Richard Rosenthal Institute for Justice/Ohio Innocence Project