Ohio Innocence Project
Raising awareness and donations to free the innocent
We developed the strategy with OIP for their flagship communication piece, helping establish a more efficient process for developing content. The new format with larger and more engaging visuals and focused content helped to raise more than $1 million in donations to OIP’s mission. The digital edition allows access to a wider audience and data regarding OIP Review readers. The magazine can be now be read on mobile and desktop devices.
“You guys did a fantastic job. We’re in the best financial position we’ve ever been in.”
Daniel P. and Judith L. Carmichael Professor of Law and Director, Lois and Richard Rosenthal Institute for Justice/Ohio Innocence Project