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Signals

These articles will help you with the many signs that are critical to strengthening your brand, including those you use to gauge if your business is headed in the right direction. Learn to decipher the signals and use them to elevate your brand.

Quick lesson in powering up your photos

Quick lesson in powering up your photos

One of the basics for shooting better photography deals with composition. In the end you are aiming for an image that tells a story, grabs attention or makes your idea come across more quickly to your audience. Keep these tips in mind as you compose your next photos....

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What Antiques Roadshow can teach us about brand equity

What Antiques Roadshow can teach us about brand equity

When Antiques Roadshow came to Cincinnati, it was a fabulous experience for me standing in line seeing other peoples’ treasures and hearing the stories behind them. Many items elicited a strong, emotional bond because of documented ties to an historical figure, event,...

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Is your brand screaming for a change?

Signals for rebranding Typically, thoughts of rebranding start to pop up when things aren’t as they should be: a drop in sales, a spike in customer complaints, low employee morale. If you already have a business strategy, brand promise, and brand positioning, revisit...

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