Signals
These articles will help you with the many signs that are critical to strengthening your brand, including those you use to gauge if your business is headed in the right direction. Learn to decipher the signals and use them to elevate your brand.
3 easy strategies for eliminating frustration on your college website
Parents and high school students face plenty of distractions while doing online website searches. You may not be able to control distractions in the home, but you can control the content on your college website, making it work for both you and your site visitors....
Why creating a client persona is a game changer for your brand
What is a client persona and what impact does it have on exceeding your bottom-line goals? If you follow what high-achieving brands do, you’ll identify the various types of clients your firm wants to attract and retain. Specific characteristics are documented for each...
Website hack protection—a basic checklist
To help keep your workday from spiraling out of control from a website hack, follow this basic website security prevention checklist. Devious website attackers won’t leave an obvious trail. Instead of taking over your entire site, they may add inconspicuous code that...
Optimize your website; 3 quick tips to help rank higher in search results
Optimize to help your target audience find your website… 1. Your links can help you move toward a more optimized site. For instance, a link on your website saying “Click here” eliminates the opportunity to use a keyword (helping your search marketing efforts) and let...
Unsure if you need video to market your brand? Take this quiz
True or False? 1- You can find anything you want to learn on YouTube. Pretty much true for this generation—67% of millennials agree that they can find a YouTube video on anything they want to learn. Source: Google Consumer Survey April 2015. Searches related to "how...
Low-budget video, high-impact content marketing
Looking forward to giving an educational talk to the Society of Marketing Professional Services (SMPS) Greater Cincinnati chapter December 1, 2015. SMPS is a business group dedicated to creating business opportunities in the architectural, engineering and construction...
