These articles will help you with the many signs that are critical to strengthening your brand, including those you use to gauge if your business is headed in the right direction. Learn to decipher the signals and use them to elevate your brand.
Parents and high school students face plenty of distractions while doing online website searches. You may not be able to control distractions in the home, but you can control the content on your college website, making it work for both you and your site visitors....read more
What is a client persona and what impact does it have on exceeding your bottom-line goals? If you follow what high-achieving brands do, you’ll identify the various types of clients your firm wants to attract and retain. Specific characteristics are documented for each...read more
To help keep your workday from spiraling out of control from a website hack, follow this basic website security prevention checklist. Devious website attackers won’t leave an obvious trail. Instead of taking over your entire site, they may add inconspicuous code that...read more
Optimize to help your target audience find your website… 1. Your links can help you move toward a more optimized site. For instance, a link on your website saying “Click here” eliminates the opportunity to use a keyword (helping your search marketing efforts) and let...read more
True or False? 1- You can find anything you want to learn on YouTube. Pretty much true for this generation—67% of millennials agree that they can find a YouTube video on anything they want to learn. Source: Google Consumer Survey April 2015. Searches related to "how...read more
Looking forward to giving an educational talk to the Society of Marketing Professional Services (SMPS) Greater Cincinnati chapter December 1, 2015. SMPS is a business group dedicated to creating business opportunities in the architectural, engineering and construction...read more